Vittorio Assaf is a prominent restaurateur and co-founder of Serafina Restaurant Group, a globally recognized chain of Italian restaurants. Known for his passion for Italian cuisine and hospitality, Assaf has built an impressive empire alongside his business partner, Fabio Granato. In this article, we will delve into Vittorio Assaf’s net worth in 2024, as well as details about his age, height, weight, family, career, education, social media presence, and early life.

Quick Facts

Full NameVittorio Assaf
Date of BirthFebruary 16, 1960
Age64 years (as of 2024)
Height5 feet 11 inches (180 cm)
WeightApproximately 170 lbs (77 kg)
Net Worth$80 million (estimated in 2024)
OccupationRestaurateur, Entrepreneur
EducationDegree in Business Administration
Marital StatusMarried
Children3 Children
Social MediaLimited presence

Early Life

Vittorio Assaf was born on February 16, 1960, in Milan, Italy. Raised in a family with a deep appreciation for food and culture, Assaf developed a love for cooking and hospitality from a young age. Growing up in Milan, a city known for its rich culinary tradition, Assaf was constantly surrounded by exquisite food and developed a passion for authentic Italian cuisine.

Education

Assaf pursued his education in Business Administration in Italy. His academic background provided him with a solid foundation in business management, which later became instrumental in his career as a restaurateur. While studying, Assaf gained insights into global business practices, which would prove valuable as he expanded his restaurant empire internationally.

Career

The Birth of Serafina Restaurant Group

Vittorio Assaf’s career took a defining turn when he met his future business partner, Fabio Granato. The duo shared a mutual love for Italian cuisine and the vision of creating a restaurant that would offer a unique and authentic Italian dining experience. In 1995, they opened the first Serafina restaurant in New York City.

Expansion and Global Recognition

The first Serafina restaurant was an instant success, attracting both locals and celebrities with its warm ambiance, friendly service, and high-quality Italian dishes. Encouraged by this success, Assaf and Granato expanded their brand across the United States and eventually internationally. By 2024, Serafina Restaurant Group has more than 30 locations worldwide, including in major cities like New York, Tokyo, Mumbai, and São Paulo.

Diversifying the Business

In addition to expanding the Serafina brand, Assaf has diversified his business interests by launching other ventures, including a luxury lounge bar, “Geisha,” and an exclusive beach club, “Serafina Mare.” His ventures have further solidified his reputation as a visionary in the hospitality industry.

Continued Success

Vittorio Assaf’s dedication to authenticity and quality has been a driving force behind the continued success of his ventures. Under his leadership, Serafina Restaurant Group has become a symbol of Italian elegance and culinary excellence worldwide, contributing significantly to his net worth.

Family

Vittorio Assaf is married and has three children. Despite his high-profile career, Assaf maintains a low profile regarding his personal life. He values his privacy and prefers to keep his family life out of the public eye. His family resides between New York City and Italy, balancing both his personal and professional commitments.

Social Media Presence

Vittorio Assaf is known for maintaining a relatively low profile on social media. While he has accounts on popular platforms such as Instagram and Facebook, he rarely posts personal updates. Instead, most of his online presence is dedicated to promoting his restaurant ventures and sharing culinary inspirations.

Net Worth in 2024

As of 2024, Vittorio Assaf’s estimated net worth is around $80 million. His wealth primarily comes from his successful restaurant chain, Serafina, as well as other ventures in the hospitality industry. The global expansion of his restaurants and his continued involvement in the business have contributed significantly to his financial success.

Personal Traits: Age, Height, and Weight

Vittorio Assaf, aged 64 in 2024, stands at a height of 5 feet 11 inches (180 cm) and weighs approximately 170 lbs (77 kg). Known for his charismatic personality, he maintains a healthy lifestyle, which includes a balanced diet and regular exercise.

FAQs

1. What is Vittorio Assaf’s Net Worth in 2024?

Vittorio Assaf’s estimated net worth in 2024 is around $80 million, largely accumulated through his successful ventures in the hospitality industry, particularly the Serafina Restaurant Group.

2. Is Vittorio Assaf Married?

Yes, Vittorio Assaf is married and has three children. He values his family’s privacy and rarely shares details about his personal life in the public domain.

3. What is the Serafina Restaurant Group?

Serafina Restaurant Group is a chain of Italian restaurants co-founded by Vittorio Assaf and Fabio Granato. It is known for offering authentic Italian cuisine and has over 30 locations worldwide.

4. How Did Vittorio Assaf Start His Career?

Vittorio Assaf began his career in the hospitality industry after meeting his business partner, Fabio Granato. Together, they opened the first Serafina restaurant in New York City in 1995, which marked the beginning of their successful venture.

5. Does Vittorio Assaf Use Social Media?

Vittorio Assaf has a limited presence on social media. While he does have accounts, he primarily uses them for business purposes and rarely shares personal content.

6. What Other Ventures is Vittorio Assaf Involved In?

Apart from Serafina, Vittorio Assaf has launched other hospitality ventures, including a luxury lounge bar called “Geisha” and a beach club named “Serafina Mare.”


Vittorio Assaf’s story is a compelling example of turning passion into a global brand. From a single restaurant in New York City to an international empire, Assaf’s commitment to quality and authenticity has established him as a significant figure in the world of hospitality.